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Machine learning revolutionised the process of making predictions in business. Using vast stores of data to learn about customers. In the history of predictions: guesswork gave way to statistics, which in turn has given way to behavioural predictions. The next stage...

The predictive quality of behavioural predictions is something to understand and utilise in order to further understand human behaviour. Behavioural predictions is centred on the study of humans, and how they go about their day-to-day lives. Humans are ever evolving...

Our latest project is close to fruition, so the time has come to illuminate a few key factors. With the rise of research into new methods of communication, we have been working tirelessly to create an effective tool with which companies can engage their clients. We...

In contemplation of prediction, there comes to mind one of a few fundamental images. A piece of toast, lying flat on its buttered face in the dirt, every time it flees from the clutches of your hungry hands. A mystical woman, drowning in shawls and muttering about the...

Prediction is a key element of the work of Computational Social Science. Why? In a company environment, implementing actions based on accurate predictions creates opportunities for generating and maintaining competitive advantage. It can become a key driver to propel...

Relationship dynamics can be seen in two ways. Either as a data science problem or as a human driven endeavour. But, how far do we need to go to understand the customer’s behavior in order to capture more value and keep them engaged through automated predictions?...

The concept of money has evolved over centuries. Concurrently with this evolution, society’s psychological and social relationship to money has evolved from the original “philosophy of money.” Little did we know how things would change. Bartering is the exchange of...

Call to mind the ever-present aura of prediction, a modern-day obsession with defining the undefinable. The world of academics and businesspeople have been so seduced by the notion of being able to pre-empt future actions. Accurate predictions have become a matter of...

If Social Science is the study of human society and the relationships between these people (using surveys and interview data, among other methods), what is Computational Social Science? Computational Social Science has the same intent as Social Science — understanding...